The massage industry changes quickly with new trends and techniques. Each new year brings new consumer preferences and technological advancements! This fast paced cycle keeps Massage Therapists excited and on the cutting edge of wellness.

At Blue Cliff Career College, we are passionate and make sure our Massage Therapist Students know the foundations of swedish massage as well as know the newest methods.

Here are some of the HOT trends and techniques we see in 2024:

Latest Trends

Holistic Wellness Integration:

A “holistic” approach to wellness is about treating the WHOLE person versus the separate parts. This holistic wellness approach to massage therapy combines massage with yoga, meditation, and aromatherapy to create a comprehensive treatment. The goal is for the client to see improvement physically, mentally, emotionally and spiritually.

Personalized Treatments:

A huge trend in consumer behavior is wanting personalized services. In massage, this looks like custom sessions based on individual client needs, preferences, and health conditions. Massage Therapists create these sessions with in-depth consultations and intake forms. 

Technology-Enhanced Therapies:

Technological advancements impact all industries, including massage therapy. This can look like massage guns, heat and cold therapy devices, and even virtual reality for relaxation and pain relief.

Focus on Mental Health:

There has been much more acceptance and normalizing of mental health in the past few years. Because of this, it is not widely accepted that massage therapy can play an important role in managing mental health issues such as anxiety, depression, and PTSD.

Latest Techniques

Cupping Therapy:

Using suction cups to create negative pressure, which can improve blood flow, reduce muscle tension, and promote healing.

Hot Stone Massage:

Placing heated stones on specific points of the body to relax muscles and improve circulation, often combined with traditional massage techniques.

CBD-Infused Massage:

Incorporating CBD oil into massage therapy to help reduce inflammation, alleviate pain, and promote relaxation.

Sports Massage:

Tailoring techniques to help athletes enhance performance, prevent injuries, and speed up recovery by focusing on specific muscle groups used in their sport.

Lymphatic Drainage Massage:

A gentle technique aimed at stimulating the lymphatic system to help reduce swelling, detoxify the body, and improve immune function.

If you’re ready to learn more about our Massage Therapist Program, book a tour with us! We can’t wait to meet you!